What’s your story, and how will you tell it?
视觉沟通实际上总是解决问题最有效的方法, 分享想法, build a memorable identity, 创建的区别, 找到共同点, 甚至指导, 告知和激励. 好的图形设计可以改变人们的想法，挑战假设，并解决相关问题.
你在平面设计课程将打开你的眼睛，以新的视角的世界.
To become an effective graphic 设计er, 您将学习将概念驱动的创作过程应用于您承担的每个项目. You’ll research facts, 头脑风暴法, and develop a polished strategic approach to achieve your objectives. Using principles of two- and three-dimensional 设计, 色彩理论, and elements such as typography, 数码摄影, 画, user interface 设计, and user experience 设计, you’ll create strong visual language to communicate your message convincingly.
You’ll gain hands-on experience in a range of traditional and emerging media, from 设计 for publications, 在线应用程序的用户体验和数字界面设计的包装和促销. 你将建立一个专业质量的工作组合，为你立即就业做好准备.
What’s in your mind’s eye? The BFA 平面设计 gives you the power to show and tell.
非盟的平易近人和教育承诺可以与其他任何学校相媲美，这最终导致我选择了艺术与设计专业.
Jivan Davé, Senior Art Director
My art professors offered a wealth of individualized attention, which gave me the support to explore and find my creative voice. They instilled in me the importance of paying attention to every detail, 从一件作品的最初框架到真正脱颖而出的最后润色.
Andrew Massey, Ceramic Artist
The most valuable take away from my education is the remarkable, 在我的大学生活和职业生涯中指导我的杰出教授. 他们创造了一个挑战我思维、培养我技能、培育我梦想的家. 我永远感激他们给予我的时间、努力和爱，直到今天还在继续给予我.
Emily Weiland, Director of Operations
Thanks to the rigor of the 十大靠谱网赌手机版 art program, I’m comfortable working in a studio, balancing priorities and meeting deadlines. 非盟教授教会我如何将伟大的想法和概念转化为实际工作.
Lydia Turbeville, Display Experience Lead
Course and program highlights
这是你将在博鳌亚洲论坛平面设计专业学习的主要设计课程的概述. See the complete requirements listing by clicking the link below.
All Degree Requirements
大一
ART 105: Foundations I
Initial offering of two-semester integrated studies sequence for freshman art and interior 设计 majors; prepares students for work at the upper levels in art and 设计; provides experiences addressing the five major program goals (communication; formal exploration; creative visual problem solving; exploration of tools, 材料, and techniques; and investigation of history, 理论, 和方法. This course has a studio component and meets a total of 6 hours per week.
3学时
ART 120: Digital Tools
This course will explore layout composition, 视觉层次结构, and problem solving through the use of industry standard software. 目标是开始建立设计行业中使用的主要计算机应用程序的基础知识. This course has a studio component and meets a total of 6 hours per week.
Co-requisite: ART 105.
3学时
ART 106: Foundations II
Continuation of topics/experiences in 105. This course has a studio component and meets a total of 6 hours per week.
Prerequisite: ART 105 or permission of instructor.
3学时
大学二年级
ART 221: Methods of Ideation
对平面设计领域的广泛介绍，特别侧重于构思方法. 当学生完成一系列的项目时，正在进行的课堂讨论将辅以阅读和小组评论. This course has a studio component and meets for a total of six hours per week.
Prerequisites: ART 106 and ART 120; co-requisite: ART 222.
3学时
ART 222: Production I
平面设计领域的广泛介绍，重点是现代印刷工业的过程和技术. 学生将体验一个动手制作工作室的环境，旨在加强概念能力和执行能力. This course has a studio component and meets a total of 6 hours per week.
Prerequisites: ART 106 and ART 120; c必备条件:ART 221.
3学时
ART 321:排版
Study of the expressive and technical requirements of working with the letterform; topics include type composition systems, 类型间距, recognition of type categories, 复制安装, 类型规格, 以及在特定应用中特定字体的表达能力. This course has a studio component and meets a total of 6 hours per week.
Prerequisites: ART 221 and ART 222; c必备条件:ART 324.
3学时
ART 324: Production II
Study of the creation, production, and management of digital environments. This course includes an introduction to web languages, and will cover topics such as beginning 设计 for digital devices, 文件的准备, information architecture, 内容管理, and typography for the screen. This course has a studio component and meets a total of 6 hours per week.
Prerequisites: ART 221 and ART 222; c必备条件:ART 321.
3学时
大三
ART 328: History of 平面设计
从工业革命到现在的平面设计历史上的主要运动的研究. An emphasis is placed on experiential learning in a studio environment. This course has a studio component and meets a total of 6 hours per week.
Prerequisites: ART 321 and ART 324.
3学时
ART 329: Special Topics in 平面设计
本课程旨在为学生提供一种探索当代平面设计领域问题和实践的方法. 主题可能包括, but are not limited to: Alternative Methodologies in Design, 设计伦理, 丝网印刷, 插图, 动画, 或动画. Since content will vary, 本课程最多修读三次，共修满9个学分. This course has a studio component and meets a total of 6 hours per week.
Prerequisites: ART 321 and ART 324.
3学时
ART 323: Brand Identity Design
Explore the role of brand identity by way of extensive research, 战略思考, 设计, 和执行. 学生将为一家公司创建一个完整的身份识别系统，并通过开发多个数字和印刷接触点来实现它. The course culminates with the creation of a cohesive brand standards manual. This course has a studio component and meets for a total of six hours per week.
Prerequisite: ART 328; c必备条件:ART 325.
3学时
ART 325: User Experience and Interactive Design
Study of the processes required for 设计ing a user-centric digital experience. This course covers topics such as 设计 for digital devices, 用户体验研究, 数字广告, digital product 设计, mobile application 设计, 以及为数字环境设计时要考虑的伦理影响和责任. This course has a studio component and meets a total of 6 hours per week.
Prerequisite: ART 328; c必备条件:ART 323.
3学时
三年级(夏季)
ART 495: 平面设计 Internship
一个雄厚tial learning course serving as a transitional step for the advanced student. 学生必须获得实习，并在批准的专业环境中完成至少120小时的监督工作.
Prerequisites: ART 323, ART 325, and professor approval of internship provider.
3学时
大四
ART 421: Advanced Design Studio I
This course will emphasize a professional approach to creative problem solving. Students will develop an accomplished, 完美的工作旨在展示他们累积的技能掌握. Students will work to produce finely crafted, refined executions that will serve as polished, industry-level work expressly to bolster their portfolio. This course has a studio component and meets a total of 6 hours per week.
Prerequisites: ART 323 and ART 325; c必备条件:ART 422.
3学时
ART 422: Advanced Design Studio II
本课程为平面设计专业的高年级学生提供一个研究型的工作室环境. 学生将利用各种媒介和技术来开发一个在物质和结构上都独一无二的高级项目. 学生将根据指定的约束条件为本学期制定自己的调查主题. They will demonstrate their findings in the form of presentations, 批评, 最后，在一个顶点项目中，他们以数字和物理形式表达了他们的研究. This course has a studio component and meets a total of 6 hours per week.
Prerequisites: ART 323 and ART 325; c必备条件:ART 421.
3学时
ART 493: Senior Seminar
顶点课程，在此期间，学生创建所有必要的专业求职材料. 该课程的高潮是在艺术与设计学院之前进行个人高级审查, 以及一个高级展览，由学生设计和制作所有数字和印刷的宣传材料. This course has a studio component and meets for a total of six hours per week.
Prerequisites: ART 421 and ART 422; c必备条件:ART 423.
3学时
ART 423: Beyond the Portfolio
本课程专为北京美术学院平面设计专业最后一个学期的学生设计. 该课程涉及一系列主题，旨在帮助毕业生成功地从学生过渡到专业设计师. Ongoing class discussions are supplemented with readings, 机构/工作室参观, 模拟面试, 实际的练习, professional guest lecturers, 和更多的. 本课程没有工作室的组成部分，每周有两次75分钟的会议.
Prerequisites: ART 422; co-requisite: ART 493.
3学时
